JUYE Technology, a TPE thermoplastic elastomer manufacturer with 19 years of experience — provides you with comprehensive R&D and production solutions for TPE, TPR, TPV, TPV-SiR, TPU, and TPEE materials.
Since 2008, we have expanded into a broad range of industry application markets, providing rich solutions for various industries, with numerous application cases for your reference.
The processing and production technology of TPE materials is relatively complex, requiring strict control of the process parameters and operating conditions at each stage.
Juye Technology has gone through nearly 20 years of steady development and has established a comprehensive and thoughtful service support system.
Through the media information channel, you can get the latest updates on JUYE Technology Company's development and industry news in the first time. The FAQ and video center allow you to better explore the world of TPE materials.
JUYE Technology's sustainable development aims to carry out low-carbon production under the premise of protecting the Earth's green environment, participate in global economic cooperation and innovation practices, establish harmonious and symbiotic relationships with partners, contribute to the country, promote the development of the enterprise, and seek welfare for employees.
Dongguan JUYE Plastic Technology Co., Ltd. is a TPE thermoplastic elastomer company integrating research and development, production, and sales.
Summarizes 7 types of TPE applications in home appliances, including rice cooker buttons, food processor handles, and cleaning appliance grips, and explains material selection points regarding substrate matching, hardness, structure, processing, and usage environment.
1. Application Background and Pain Points
Home appliances are moving from "usable" and "easy to use" to "pleasant to touch." The texture of rice cooker buttons, food processor handles, razor grips, and washing machine door seals—the tactile feel when users first pick them up often directly determines purchase intent and brand impression. In the field of TPE applications for home appliances, traditional soft-touch materials each have shortcomings: silicone is costly and prone to oil absorption and dust; TPU is relatively hard and feels rough; ordinary PVC contains halogens and phthalates, making it difficult to pass European and American environmental准入 standards. For home appliance brands targeting overseas markets, materials must not only "feel comfortable to touch" but also "pass RoHS/REACH factory inspections"—this is precisely the window of opportunity for modified TPE to enter.
Figure 1: Panorama of TPE applications in household appliances (rice cooker buttons / food processor handles / razor handles / washing machine door seals)
2. Material Solution Comparison: TPE / Silicone / TPU / PVC
Choosing a soft-touch material is essentially a balance among "feel, environmental friendliness, cost, and processing." The table below provides a horizontal comparison of the four common materials from the dimensions most relevant to home appliances:
Comparison Dimension | TPE (SEBS-based) | Silicone | TPU | PVC |
Tactile / Anti-slip | Soft, good slip resistance | Softest, prone to oiliness | Hard and astringent | Hard and slippery |
Environmental Protection / Certification | Halogen-free and phthalate-free, RoHS/REACH | Inert but difficult to recycle | Partially contains halogens | Halogen and phthalate-containing |
Sweat resistance / Anti-yellowing | Excellent (low odor) | Good | Good | Poor (Easy to yellow) |
Two-color overmolding | Strong adhesion with ABS/PP/PC/PA | Primer required, difficult to overmold | Difficult to overmold | Difficult to encapsulate |
Figure 2: Comparison of TPE / Silicone / TPU / PVC Material Properties (Touch · Eco-friendliness · Sweat Resistance · Overmolding)
3. Recommended Hardness Levels and Key Parameters
Juye has launched a SEBS-based TPE modified series for household appliances, which can be flexibly customized according to component requirements (the following are hardness levels, not specific grades):
·Hardness (Shore A): Ultra-soft 0–30A (sealing/skin contact) to medium-soft 40–60A (grips/buttons) to medium-hard 70–80A (structural overmolding), freely adjustable.
·Environmental certification: RoHS, REACH compliant, halogen-free, phthalate-free, test reports available upon request.
·Overmolding substrate: Strong adhesion to ABS and PP, two-shot injection molding for integrated molding without delamination; TPV can be used for washing machine door seals for better aging resistance.
·Color and texture: Custom color matching supported, with matte / semi-transparent / natural options available to meet home appliance appearance design requirements.
"Figure 3: TPE pellets and physical property parameter card (hardness range / environmental certification / color matching texture)
4. Advantages of Juye TPE Solutions (each corresponds to a buyer pain point)
1.Soft Touch and Anti-Slip in One: SEBS-based TPE feels close to silicone but is easier to process, providing a non-slip grip that significantly enhances the first impression of rice cookers and food processors.
2."Eco-friendly, halogen-free, and phthalate-free, directly addressing procurement thresholds: Complies with RoHS / REACH, halogen-free, and phthalate-free, easily passing international buyers' factory audits and environmental access requirements.
3.Sweat-resistant, anti-yellowing, and low odor: Prolonged contact with hand sweat and skin oils does not cause yellowing or unpleasant odors, extending the aesthetic lifespan of appliances and reducing after-sales complaints.
4.Two-color overmolding with strong adhesion, integrated molding saves process steps: Overmolding with ABS/PP/PC/PA does not delaminate, eliminating dispensing / priming, improving both yield and efficiency.
5.TPV weather-resistant sealing, more durable door seals: TPV can be used for washing machine / refrigerator door seal components, resistant to aging and detergents, with lasting elasticity and no leakage.
5. Seven major application scenarios of TPE in household appliances
6. Rice cooker / electric pressure cooker buttons — TPE soft-touch buttons feel warm and smooth, anti-fingerprint and non-slip, a typical application of "TPE buttons for rice cookers." Corresponding keyword: TPE rice cooker buttons.
7. Food processor / blender handle — TPE overmolded ABS/PP handle is anti-slip and sweat-resistant, comfortable for long grips, corresponding keyword: TPE food processor handle.
8. Electric shaver / hair dryer handle — skin-friendly and sweat-resistant, anti-yellowing with low odor, no smell after long-term grip, enhancing the quality of personal care small appliances.
9. Washing machine / refrigerator door seal (TPV) — flexible sealing strip resistant to aging and detergents, durable elasticity without leakage, corresponding keywords: home appliance TPE soft-touch overmolding (TPV seal).
10. Electric kettle / coffee machine handle — heat-insulating and anti-slip, matte and skin-friendly, balancing safety and grip, more stable when passing food contact related tests.
11. Remote control / electric fan knob - soft-touch buttons and knobs are slip-resistant and sweat-resistant, making them a high-frequency application of "home appliance TPE soft-touch overmolding".
12. Robot vacuum / beauty device soft-touch shell - matte and skin-friendly, halogen-free and eco-friendly, balancing texture and safety, suitable for personal care and mobile home appliances.
Figure 4: TPE two-color overmolded home appliance component (ABS/PP hard substrate + TPE soft layer, visible hardness difference)
Figure 5: Real grip of shaver / food processor (skin-friendly anti-slip · sweat-resistant and yellowing-resistant)
VI. FAQ (Selection and Procurement Q&A)
13.How to choose between TPE and silicone for home appliances?Choose TPE for low cost, easy processing, and overmolding; choose silicone for extreme high/low temperature resistance and long-term skin-contact medical grade. For most appliance housings/handles, TPE offers better cost-effectiveness.
14.Will TPE overmolded on ABS/PP delaminate?Choosing the right adhesive modification grade and controlling the injection molding process (temperature, venting) ensures strong bonding without delamination; Juye provides process parameter support.
15.What environmental certifications can be provided?RoHS and REACH reports can be issued, supporting halogen-free and phthalate-free declarations, meeting the procurement thresholds of European and American brands.
16.What are the MOQ and delivery time?We support small batch samples to mass production, and the delivery time for modified materials is controllable. It will be confirmed based on the specific grade and order quantity. Samples are welcome.
7. CTA (Contact and Cooperation)
Dongguan Juye Plastic Technology Co., Ltd. specializes in TPE/TPR/TPV/TPU/TPEE/TPV-SiR modified materials, with our own factory, controllable delivery times, and complete certifications (RoHS / REACH / FDA halogen-free and phthalate-free).
Whether you need TPE applications for household appliances such as rice cooker buttons, food processor handles, razor handles, or washing machine door seal materials, we can provide sample grades and process support.
👉 Contact Juye now: Get free samples and customized material solutions
Manager Zhang
Dongguan Juye Plastic Technology Co., Ltd.
Tel: +86 13827205072 (same as WhatsApp)
Email: juyetpe@juyetpe.com
Official website: www.juyetpe.com
Address: No. 2, Fourth Street, Second Industrial Zone, Shujiu, Changping Town, Dongguan City, Guangdong Province, China
Professional technical engineer team-possible fastest response and support to client' application demand.
